Hellcats Garage

empowering automotive education

Learn.
Wrench.
Raise hell.

Hellcats Garage is the culmination of my senior thesis research and a showcase of skills learned in my four years as a graphic design student.

Hellcats is a makerspace-style shop concept where motorists can skill-build, work on personal projects, and foster community. In an industry historically dominated by men, Hellcats is a haven for automotive enthusiasts of all experience levels & walks of life.

The Hellcats Garage logo in white on a red background. Lucifur, the shop mascot, is hissing on top the logotype.

Alongside curated installation materials and props, Hellcats Garage grew beyond a branding project to a full-fledged, tactile experience.

Hellcats Garage letterhead alongside the shop business card (fronts & backs).
Hellcats Garage employee business card designs laid out in a grid pattern.
A mockup showing the front and back of the Hellcats Garage envelope design.
Black, red, and white versions of the Hellcats Garage bandana.
Close up of the red Hellcats Garage bandana, with a diamond plate background.
Detail shot of the white Hellcats Garage bandana.
A portable metal toolbox with a Hellcats Garage magnet.
A woman poses in front of a classic car in a Hellcats Garage raglan t-shirt.
A woman in a red/white raglan t-shirt with Hellcats Garage & the Hellcats mascot Lucifur printed on the back.
Sam and her three entrepreneurship classmates at their end-of-semester Hellcats presentation.

Hellcats got down to business the following semester with the help of my entrepreneurship classmates.

Previous
Previous

Symco Weekender

Next
Next

Jukebox Pop