Jukebox Pop
retro packaging design
Great taste never goes out of style!
Pairing classic melodies with sparkling flavors, Jukebox Pop is a beverage line concept with retro flair whose colorful variety of natural sodas are named for mid-century hit songs.
It all began in a university packaging class with Hound Dog, the cherry flavor.
Hound Dog was one of many song titles I sketched stylized logos for – so it was short work to expand the flavor offering the following semester. Nine additional sodas & a pick-your-own variety pack joined the Jukebox Pop lineup, each with their own unique hand-lettered label.
